When defining service portfolios in a highly competitive market, it is crucial for multi-tenant data centers (MTDCs) and hosting providers to put customers center-stage. From a customer’s perspective, value is determined by the service quality, associated delivery parameters, and a clear presentation of the options available (i.e. variants such as space, power, storage, third party services, hybrid options, version of IP, access, security, remote hands, back-up, etc.), performance, contractual terms and pricing.
Business is booming in the colocation market. The demand for MTDCs is expected to increase over the next few years as more and more Enterprise IT is outsourced or obtained through cloud services or infrastructure as a service. However, there is a distinct shift in what customers expect from a colocation provider. It’s no longer about space and power, as these services have been commoditized. So, what is a MTDC that wants to grow its share of this $50 billion market to do?
Continue reading “Drivers for Competitive Advantage for MTDCs”
Demand for MTDC/Hosting is set to increase over the next few years as Europe “catches up” with the US in terms of Enterprise outsourcing and cloud. As space and power have been commoditised, being able to differentiate with new business and financial models will mean the difference between success and failure.
Continue reading “New Business Models for Multi Tenant and Hosting Data Centres”