To meet the accelerating demands of internal and external customers, digital services must be delivered through an efficient production line. For most IT executives, this is easier said than done. Challenges often arise from manual delivery processes, customization requests, IT complexity, operational costs, and an overall changing hybrid IT landscape that can directly impact business performance and customer satisfaction.
Thanks to digitization, companies such as Google, Apple, Airbnb, and Uber are using new business models to enter traditional markets, where they are changing the rules forever. The agility of these companies is achieved through a strong focus on customer service combined with systematic deployment of the latest IT technologies and platforms. As we will examine below, the existing players in these markets require a new set of tactics to compete with these “digital natives.”