When defining service portfolios in a highly competitive market, it is crucial for multi-tenant data centers (MTDCs) and hosting providers to put customers center-stage. From a customer’s perspective, value is determined by the service quality, associated delivery parameters, and a clear presentation of the options available (i.e. variants such as space, power, storage, third party services, hybrid options, version of IP, access, security, remote hands, back-up, etc.), performance, contractual terms and pricing.
To be successful in the competitive colocation market today, colocation providers must differentiate themselves with emerging connectivity services and develop a well-defined product and service portfolio. Though there are many different types of connectivity services that data centers can sell to their customers – all are derived from two basic forms of connection: intracolocation and intercolocation.
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Business is booming in the colocation market. The demand for MTDCs is expected to increase over the next few years as more and more Enterprise IT is outsourced or obtained through cloud services or infrastructure as a service. However, there is a distinct shift in what customers expect from a colocation provider. It’s no longer about space and power, as these services have been commoditized. So, what is a MTDC that wants to grow its share of this $50 billion market to do?
Continue reading “Drivers for Competitive Advantage for MTDCs”