Virtual Reality and Augmented Reality in the Data Center

We all remember that magical scene in the film “Minority Report” where Tom Cruise – in his role as Chief John Anderton – performed a big data crime analysis on a huge interactive touchscreen by combining various pieces of crime scene data to solve a murder case. The Star Trek fans among us, meanwhile, are still envious of Captain Picard for his holodeck even to this day. While the Star Trek series were always ahead of their time with the technologies they showed, they were never too unrealistic with respect to practicability. Even though beaming hasn’t become a reality up until today (and probably won’t in the future either), there are plenty of exciting technologies that can be used in a similar way nowadays. The holodeck could become a reality soon too. Virtual reality and augmented reality technologies are increasingly becoming marketable and are being put to everyday, practical use.
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Product Catalog as a Driver of Digitization – Transitioning of Digital Service Providers

Thanks to digitization, companies such as Google, Apple, Airbnb, and Uber are using new business models to enter traditional markets, where they are changing the rules forever. The agility of these companies is achieved through a strong focus on customer service combined with systematic deployment of the latest IT technologies and platforms. As we will examine below, the existing players in these markets require a new set of tactics to compete with these “digital natives.”

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